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Citius, Altius, Fortius

“Citius, Altius, Fortius” (Faster, Higher, Stronger) has been the Olympic motto since the creation of the International Olympic Committee in 1894. “The important thing in these Olympiads is not so much...

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Burson-Marsteller EMEA promotional video

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Coffee is for Closers

Yesterday there was another article in USA Today about the weakening job market in the United States. Seeing that graduation is just on the horizon, this makes someone in my position nervous. Both for...

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Finding the golden ticket during a Recession

Willy Wonka was smart for going into the candy business. If he were around in the current economic climate he would be one of the few not worried about the future of his company. Why should he worry...

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Jeremy Galbraith on lobbying

Part I Part II Part III

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Kicking-Off Sponsorship Communications

Only 38 days to go before the FIFA World Cup 2010 – are you getting excited? It is easy to get infected by the buzz of big sporting events like this – even if you are not a sports fan. And it is this...

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